Whether you like it or not, as an artist you are constantly representing your own brand and it is your responsibility to make that branding image relevant and eye-catching. We generally refer to the term “branding” to designate anything that has to do with the desired and perceived image of an artist’s project. Without any notion of branding, it is difficult to build an ambitious and coherent project, when it depends so much on your brand. So, in this article, we will see the different elements that day by day shape the image that the public and the pros have of you. It’s up to you to want to control your branding or not, but you should know that in the show business industry, it is obvious that your image matters as much (or even more) than your music .After all, you are often discovered first on websites, blogs, and social media, right? Therefore, I encourage you to follow these tips if you want to give the best first impression possible.
1. Your bio and your story
If you want to be taken seriously in this special industry, you are going to need a pro bio. It is indeed the marketing tool par excellence. It is thanks to your bio that you will be able to encourage people to learn more and to listen to you. In addition, this will help you greatly in your research of dates and in your exchanges with journalists. Unfortunately, far too many artists are satisfied with a passable bio, even bad. But a good biography should tell a story and captivate the reader. Clearly, a good bio can make all the difference when someone finds your music. So, put your story forward and make sure your bio is written (or at least proofread) by a professional. Indeed, storytelling is quite an art …
2. Your message and your vision
Why are you making music? Why did you start and why are you continuing? What message do you want to convey through your titles? As an artist, you need to have a clear and precise vision of what you want to bring to your audience. What emotions to evoke? What values to embody? This is one aspect that musicians quickly forget, because it is not as tangible or sexy as some other element. But it is by defining your mission that your vision will become clear and your message will be consistent in all your communications. We could go further and say that the way you deliver your message in your concerts plays a huge role in your branding. Are you insulting the technical staff? Do you spit on the audience? Good.
3. Your online presence
Are you on all the major social networks? You should. Nowadays, we do not take seriously an artist with little visibility on the Web. Why? Because we need proof and your online presence says a lot about you. For example, spamming left and right immediately and seriously damages your reputation, as only amateur music projects (and wishing to remain so) take part. On the contrary, if you engage your community and effectively promote your music by seeking to grow your fan base intelligently, you are bound to have a much more positive image but it goes further than that. Do you have a complete, professional-looking artist site with your own URL? Are your social networks up to date and branded? Your online identity is as important as your offline communication. Therefore, be sure that your brand remains eye-catching from any platform.
4. Your visual identity
Not all artists need a logo or even a slogan, however these are great communication tools that will get you started easily. The key is to have a visual identity that is continuous through all your communication tools, by defining the dominant colors, fonts, imagery, graphic elements and all the other attributes of it for the whole strategy .In the same way as for your music, in addition to this graphic charter, you must develop a real visual signature which can be found through
4. Your visual identity
Not all artists need a logo or even a slogan, however these are great communication tools that will get you started easily. The key is to have a visual identity that is continuous through all your communication tools, by defining the dominant colors, fonts, imagery, graphic elements and all the other attributes of it for the whole strategy .In the same way as for your music, in addition to this graphic charter, you must develop a real visual signature, which can be found through:
- Your logo
- Your publications
- Your professional photos
- Your album covers
- Your flyers and other communication media
- Your clips
- Your other videos (covers, making-of, questions / answers, etc.)
- Your merchandising
- Your appearance
Do all of these elements reflect what you want to be? Are your visuals worked and of quality? Do they really help you spread your music and your brand? Did you call in a professional? Speaking of looks, many musicians make the mistake of believing that taking care of your look necessarily means falling into extravagance. However, if this is not relevant for you, it is always possible to optimize your image and present yourself in the best light, while making your difference.
5. Your music and your lyrics
Is your sound of professional quality? Do your words reflect who you are and what you stand for? Is your music original and innovative or is it generic and boring? Is your brand gaining strength thanks to your titles? Ask yourself these questions seriously, because your discography should reflect who you are over the long term and not be constructed in a superficial and haphazard way. Either way, don’t try to sound like another musical project and think outside the box. Express yourself according to your own codes and find your own sound signature if you want to stand out.
If despite your efforts regarding your music promotion, you do not get the expected results, your problem may be your brand image, too fuzzy or too confusing. If you can’t differentiate yourself, then you can all too easily be forgotten for good. So, take the time to analyse your branding and make the necessary changes to give the best possible first impression during your marketing actions.