Underestimating visual content significance for brand promotion on social media is the biggest fallacy.
We perceive information every second from our surroundings. The sources could be online mediums, books, one-to-one conversation, or observing the environment. Whatever our senses receive, pass it to the brain for the process. This recognizing and comprehending phenomenon is called perception. From our five senses, visualizing is the core one. We believe what we see!
The impact of visuals is also highly effective on social media. People feel to share, follow, and comment when they see something appealing and exciting. To gain this positive impact, businesses also contract with unlimited graphic design services to take some load off their shoulders.
Some Statistical Evidence
- Of the population, 65% are visual listeners.
- Occurred in 2020, a survey stated that 74% of marketers use visual content in 70% of their articles. Stock photos tightly aligned with original graphics are the kind of visuals on which they rely most.
- The 2020 report from Venngage tells that 41.5% consider using infographics in their marketing campaigns.
- The marketing campaign of around 40% of marketers consists of stock photos.
Valuable Tips to Create Better Graphical Content for Social Media
Colors can change someone’s mood and swing emotions. While creating a color palette, the designer must align a company message, tone of interaction, and values in parallel. It should be in connection with the color and hue a post is emitting.
Making the content visually appealing is the primary objective of any company. Mostly, people rely on social media posts and news feeds instead of checking the company’s website. So, the brand has to fast enough with its design to hold users before they scroll for the next post.
They can step out from the monotonous colors and play with new tints and shades or create a customized color palette. The goal is to highlight the brand, after all. Using bright colors can also be an option. Viewers’ attention shifts immediately when they see something flashy and bright on their screens. But do not go crazy with colors; maintaining a balance is vital.
Keep the Message Simple and Meaningful
If someone encounters your post, it barely takes few seconds to notice something informational in it. The key to developing a simple yet engaging post is to consider that the user is extremely busy and does not have ample time to put on. You only have a second to give an extraordinary impression. In contrast, it is achievable by keeping things simple. Here, simplicity means making things quickly understandable so the user does not have to revisit the post.
First, you have to design eye-catching posts to stand out. Then, it must be understandable by generation X and Z. There should be a ‘WOW’ factor in it for them.
Straightforwardly aligning things is not that much difficult. You can use a mood board to keep ideas and design concepts organized on your side.
Lines in a design are the guide to the eyes, mentioning a direction to look what and where. Curved arches and lines allow sensory movement in an image, while straight ones give the structural sense and cleanliness.
When you focus on the lines while designing, it makes a user’s visual journey more convincing and highlights the areas where you need their attention.
It is more like an art form. When a designer blends the font with an image, it gives life to a social media post. Font faces also tend to decide how you want the audience to perceive your message. They reflect the intentions of the brand toward their consumers. But while using fancy font faces, make sure that they must not disturb the readability. The fancy styles may look cool but are of no use if people find it difficult to read.
Whether you choose Times New Roman, Arial, or Sans-Serif, the goal is to make the message look beautiful and readable to the audience. Few tips which you can follow for typography are:
- Three font faces are enough for one design.
- Adjust the font size to make it fit well with the platform.
- Serif and Sans-Serif are the preferred and conventional font faces use for the web.
Set the Goal
Before designing, you need a goal that tells what you have to achieve with the post. Every post serves a different purpose. Creating without having the relevant information in hand is useless. First, define the objective. It could be like, showcasing the latest product graphics or sharing news and information regarding the brand. A goal could also be building a community where users can communicate with each other, sharing their experience, or interacting with the brand itself. Defining such criteria shows the designer a path to follow.
There are also some metrics that one can associate with every post and measure them after publishing it. Example metrics are clicks post received, engagement of followers, number of purchases, and many more.
Sizes and Aspect Ratios
Sharing graphical content with the wrong size is the crime that many designers commit. It negatively affects the brand image when the low-resolution image or incorrect aspect ratios are part of the marketing campaign. They feel cropped, stretched, and clumsy.
Ideally, everyone has to follow the platforms’ specifications and guidelines to customize the images accordingly. It is better to aim for premium quality images always. You can reduce resolution and pixels but cannot increase.
Besides, keep the aspect ratio in mind as well. Some social media platforms crop the images automatically to maintain consistency. For that, you may need to leave some extra border space, so the information does not cut down with the crop.
Use Infographics and Charts for Data
No one likes to read a big content block, no matter how well it is written. For most people, it is not inspiring. However, using breathtaking graphs, infographics, and charts to visualize the data can be a great source to grab users’ attention and interest. These data representation techniques convert the tiresome and lengthy information into a format easily digestible by many viewers.
Call to Action
Making eye-catching graphic designs to avail users’ attention is good, but for social media, not enough. The active audience is the requirement of marketers who repost content, comment, like, and share it with others. It becomes possible when you use call-to-action elements in a design with some stimulating text.
The design must be clear to the audience, regardless of it is a complicated piece or a simple projection. Between information and clearness, maintaining the balance is crucial. Ensure your message is evident and apparent as people do not invest much time in gazing posts.
Graphic design is a vital fragment of social media marketing. The dedication and contribution of designers here are unquestionable. Considering the marketing objectives and brand’s tone is necessary for appealing visuals.
In the end, if you seek to design professional visual-based posts for a social marketing campaign frequently, then don’t forget to check out Unlimited Graphic Design Packages, which work on the Flat Fee Graphic Design.